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Web Design and Brand Identity

Brand Identity

Professional web design is only the first step toward building a strong online presence. You have to consider how your website aligns with your overall brand identity. Your website is the online representation of your company and should reflect your company’s values, message and mission. 

In the following post we will be talking about how your website builds your brand’s identity and how it can be used to attract more customers.

Brand Consistency

The design of your website can be used to establish a uniform theme or aesthetic that is on-brand for your company. For example, you can use a color scheme that matches your current company logo. You can also use the same fonts to draw a psychological connection between your website and your products/services. You want your visitors to draw a correlation between your website and your company without having to read too much into it.

According to Forbes, consistency is crucial to successful branding. So your website should be an extension of your branding efforts. This applies to your landing pages, ads and business listings as well. While it may be a daunting task to maintain brand consistency across all these platforms, it will really improve the way consumers perceive your business.

Quality User Interaction

The last thing you want is for your leads to get to your website and not be certain that they are looking up the company they intended to. This will likely cause them to click away – even if they intentionally sought you out and had plans to make a purchase.

That’s why your brand identity needs to come through in the design of your website. It makes for a more pleasant visit for your customers and encourages them to interact with it. If visitors see consistent lettering, color schemes, design layouts and signage, it will signal to them that your business is professional and that you care about the user experience. 

In turn, you will start to build trust between your brand and the consumer. And make no mistake about it, brand trust can make or break your business.

Standing Out

With so many web designers emphasizing user interface and experience, websites across multiple industries are undergoing a sort of digital homogenization. So with a clear brand identity that is unique from the competition, you can really stand out to new customers. 

Of course, you don’t want to stand out for the wrong reasons. This is where the help of a professional web designer really comes into play. They can help achieve your brand’s aesthetic and present it in a way that differentiates your company from competitors.

None of this is to say that user interface and experience are not important. It’s more to say that you should strike a balance between a functional site layout and maintaining the character of your brand. Again, this can be very difficult to do so professional and experienced designers can be a big help in this department. 

The Importance of Brand Identity

A strong brand identity will clearly convey what your business has to offer consumers. It tells the world your story and that you understand the needs and values of your target audience.

It also offers you the opportunity to convey a message to your audience. And when that  message is consistent and speaks to the needs of your customers, they will be much more likely to spend their money on your product/service.

Your website is one of the most powerful extensions of your brand identity because it can reach an audience that is ever-increasingly engaging with online content. 

Launched Digital Solutions offers professional web design services that can help you establish and maintain a clear brand identity.

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