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SEO Tactics

Effective SEO Tactics

The reason that so many businesses struggle with search engine optimization is because it is an ever-evolving concept. What worked to boost your search engine rankings last year may not yield the same results this year.  That’s because Google makes changes to their algorithm and indexing criteria all the time. In fact, by their own …

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Brand Identity

Web Design and Brand Identity

Professional web design is only the first step toward building a strong online presence. You have to consider how your website aligns with your overall brand identity. Your website is the online representation of your company and should reflect your company’s values, message and mission.  In the following post we will be talking about how …

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